A world where the welfare of the animals controls market demand and pushes conservation and ethical innovation efforts forward
To structure data of all the world´s animals and make it useful to improve global animal protection.
Vision and Misson
Species are going extinct, natural habitats are destroyed to never be recovered. We work to structure data of all the world's animals and make it useful to improve global animal protection.
The 17 Global goals exclude animal welfare as a key to a sustainable planet. We create change and demand the inclusion of animal welfare by proving links between animal welfare and climate change through insights.
Industrial farming is driven by supply and demand and has devastating effects on ethics and the planet.
We aim to introduce the world´s first ethical-driven price mode for farming, that economically benefits animal welfare.
Fashion & Food
Fashion share supply chains with food but not responsibility. The word "ecological" does not include animal welfare. We unravel, and create collaboration plus traceability between shareholders so its possible to shop/produce/eat with ethics. We work to connect food and fashion for 360 insights in each step of the value chain.
Unethical animal supply chains create unethical animal protection as well as 14,5% of global GHG emissions. We provide, currently, the only solution to give full traceability from exact animal to exact B2C traceability.
Main areas to tackle
70 billion animals are killed for food yearly (excluding marine-living animals plus animals killed for dairy or egg), yet globally to date we don´t trace the animal welfare of either animal-based food and fashion - this is where we come in.
The most impactful way forward is to pre-competitively combine industries.
When we created the World´s first traceable leather footwear in collaboration with the impact fashion-tech house Josefin Liljeqvist , we found out how tightly linked fashion and food (agriculture) are. We also noticed that food and fashion share supply chains but not responsibility- so we provide a one-stop-shop solution for animal welfare traceability for food and fashion.
The benefits of animal welfare traceability
Animal welfare traceability as you have read, impacts the majority of modern industries. With a grand challenge comes great opportunities and benefits.